NELSON BALABAN
SELECTED WORK
I was invited by the Brand Design team at Nike Brazil to work on an alternate set of visual concepts for the launch of the Brazilian National Soccer Team jersey for the 2018 World Cup in Russia. Under the "Brasileiragem" motto created by Wieden+Kennedy, I've crafted a series of graphic assets that highlight the very essence of the Brazilian people — made of vivid, raw and resilient fabrics.
I was invited by the Brand Design team at Nike Brazil to work on an alternate set of visual concepts for the launch of the Brazilian National Soccer Team jersey for the 2018 World Cup in Russia. Under the "Brasileiragem" motto created by Wieden+Kennedy, I've crafted a series of graphic assets that highlight the very essence of the Brazilian people — made of vivid, raw and resilient fabrics.
01
GRAPHIC ELEMENTS
GRAPHIC ELEMENTS
A bold and unusual visual approach was applied to the iconic Brazilian National Team's symbol and many other elements, which were deconstructed in multiple forms in order to develop the identity for the campaign.
A bold and unusual visual approach was applied to the iconic Brazilian National Team's symbol and many other elements, which were deconstructed in multiple forms in order to develop the identity for the campaign.
02
POSTERS
A series of posters were designed in order to assemble the various graphic assets, which would serve as part of retail design and event scenarios.
A series of posters were designed in order to assemble the various graphic assets, which would serve as part of retail design and event scenarios.
03
SYMBOLS
Various symbols were designed to support the campaign through multiple applications.
Various symbols designed to support the campaign through multiple applications.
04
FLAGS
A series of flags were also designed to serve as part of retail design components and event scenarios.
A series of flags were also designed to serve as part of retail design components and event scenarios.
★ RECOGNITION
★ RECOGNITION
This project was featured on the Graphic Design — Poster Gallery of Adobe-powered creative platform Behance Network, on the 2nd day of February, year 2019.
This project was featured on the Graphic Design — Poster Gallery of Adobe-powered creative platform Behance Network, on the 2nd day of February, year 2019.