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BEHANCE ➔  INSTAGRAM ➔

  GRAPHIC DESIGN

BRANDING • TYPE

BRANDING • TYPE

🅘 INFO

Moncloa is a successful Brazilian franchise specializing in teas, coffee, chocolates, and giftable products. Founded in the early 2010s, the brand has grown significantly, expanding its franchising network to more than 40 stores across Brazil, with locations in major shopping malls and airports, while also developing a strong e-commerce operation offering hundreds of original and licensed products.

Moncloa is a successful Brazilian franchise specializing in teas, coffee, chocolates, and giftable products. Founded in the early 2010s, the brand has grown significantly, expanding its franchising network to more than 40 stores across Brazil, with locations in major shopping malls and airports, while also developing a strong e-commerce operation offering hundreds of original and licensed products.

As creative directors, designers and strategists, our role was to guarantee that the brand would keep expanding its product line through a unique brand perception. In order to empower the brand with proprietary graphic assets, I've also designed a custom font and numerous gift and promotional items.

As creative directors, designers and strategists, our role was to guarantee that the brand would keep expanding its product line through a unique brand perception. In order to empower the brand with proprietary graphic assets, I've also designed a custom font and numerous gift and promotional items.

Nelson Balaban — Moncloa Tea Boutique
Nelson Balaban — Moncloa Tea Boutique
Nelson Balaban — Moncloa Tea Boutique
Nelson Balaban — Moncloa Tea Boutique
Nelson Balaban — Moncloa Tea Boutique
Nelson Balaban — Moncloa Tea Boutique
Nelson Balaban — Moncloa Tea Boutique
Nelson Balaban — Moncloa Tea Boutique
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Nelson Balaban — Moncloa Tea Boutique

RECOGNITION

RECOGNITION

This project was selected for the 11th Brazilian Graphic Design Biennial — ADG (Associação dos Designers Gráficos do Brasil). It was also featured in specialized portals such as The Dieline and Packaging of The World.

This project was selected for the 11th Brazilian Graphic Design Biennial — ADG (Associação dos Designers Gráficos do Brasil). It was also featured in specialized portals such as The Dieline and Packaging of The World.

This project was selected for the 11th Brazilian Graphic Design Biennial — ADG (Associação dos Designers Gráficos do Brasil). It was also featured in specialized portals such as The Dieline and Packaging of The World.

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