When I founded a studio back in 2013, Moncloa was our first client; they were opening the 2nd store. Since then, the franchising network has expanded into more than 20 stores around Brazil, placing physical stores and kiosks in major shopping malls and airports and also maintaining an e-commerce operation offering hundreds of both original and licensed products. 

When I founded a studio back in 2013, Moncloa was our first client; they were opening the 2nd store. Since then, the franchising network has expanded into more than 20 stores around Brazil, placing physical stores and kiosks in major shopping malls and airports and also maintaining an e-commerce operation offering hundreds of both original and licensed products.

As a creative director, designer and strategist, my role was to guarantee that the brand would keep expanding its product line through a unique brand perception. In order to empower the brand with proprietary graphic assets, I've also designed a custom font and numerous gift and promotional items.

As a creative director, designer and strategist, my role was to guarantee that the brand would keep expanding its product line through a unique brand perception. In order to empower the brand with proprietary graphic assets, I've also designed a custom font and numerous gift and promotional items.